BerryWorld South Africa ready and excited for a successful season

The leading soft fruit supplier is optimistic about the start of the South African blueberry season and expects volumes to increase by 15% compared to last year.

In the southern hemisphere, volumes from South Africa and Zimbabwe are increasing, the outlook for the 2022-23 season is encouraging.

“It is still early days, but we are optimistic about the upcoming harvest and expect volumes to increase by 15% compared to last year. We are growing with our current customer base, while we continue to explore new development opportunities in various market segments, to give good visibility to our producers on a global scale,” says Jason Richardson, Managing Director of BerryWorld South Africa. .

Jason Richardson, Managing Director of BerryWorld South Africa

Founded in 1993, BerryWorld South Africa has become the country’s largest blueberry exporter, with production areas spread across South Africa and Zimbabwe to achieve the longest possible season.

After the success of the first MBO varieties launched on the market in 2017, the BerryWorld team focused on the development of its offer of premium varieties aimed at high-end retailers worldwide as a priority and they help stimulate the consumption of blueberries.

“During our 25 years of berry experience, taste has always played a vital role in driving long-term purchase and growth, which is why we have focused on the development of high-quality genetics. a higher quality throughout the year,” explains Adrian Olins, Divisional Director of BerryWorld Group.

One of the best performing strains, BerryWorld® Eureka Sunrise™, selected by renowned breeder Ridley Bell in 2014 for its early maturity, good yield and unique taste, is expected to grow 85% from last season, showing a global appetite for premium varieties. .

Given the challenges facing the fresh fruit and vegetable industry worldwide, BerryWorld South Africa is employing several strategies to ensure this season is a success.

“We have established an information system and a supply chain to meet the rigor of the current logistics context. At the same time, we are working to reduce the complexity of the supply chain to consistently provide the customer with a product of high quality that exceeds their expectations,” continues Jason Richardson.

BerryWorld is confident that its large supply of blueberries from South Africa and Zimbabwe, together with its unique varietal offering and market knowledge, will continue to drive demand throughout the year.

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